The carrier’s “seven-night stand” campaign asks consumers to allow the company to “woo you with our powerful data strong network” for the week. “We believe every Verizon, and every AT&T customer should cheat on their carrier and enjoy every minute of it,” said T-Mobile CEO John Legere, speaking at a T-Mobile event in Seattle that was broadcast on the Internet. In cooperation with device maker Apple, customers can sign up online, receive a free iPhone 5s in two days and pay no charges unless the phone is broken or not returned at a retail store one week later. The announcement is the latest promotion from T-Mobile, which last year shook up the industry by unbundling service fees from device costs, a move other carriers soon followed. The gold colored version of the new iPhone 5S is seen after Apple Inc's media event in Cupertino, California September 10, 2013.
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